My hearing is famously poor. Yesterday driving for morning coffee the NPR announcer came on and began reciting the "This program brought to you by..." laundry list. She got to a language education company and I heard:

"And for fluency in a new tongue, try Pimps Learn Language, the software that let's you learn at your own speed--"

I do a "Say what--?!" take. Blair asks, "What's wrong?"

I tell her.

Exasperated (this happens all the time), she corrects me, "They said Pimsler Language--Pimsler Language!!"

"Not, Pimps Learn Language?"

"We really need to have your ears checked...."

(From Broken Star--I'm going to do a better job on him--you won't believe who this actor is)